Switzerland is the No. 1 country in the world for the third consecutive year, according to the 2019 Best Countries Report, a rankings and analysis project by U.S. News & World Report, BAV Group and the Wharton School of the University of Pennsylvania. The rankings evaluate 80 countries across a range of categories, from economic influence and military might to education and quality of life, to capture how nations are perceived on a global scale.
For the first time, respondents were asked to pick the countries they would prefer to buy goods from as a measure of a country’s brand power. Germany comes out on top with consumers wanting cars, healthcare and pharmaceuticals from the nation. France is No. 1 for cosmetics and fashion, Italy is No. 1 in food and wine, and Japan is first for technology and electronics. At No. 8 on the overall Best Countries list, the U.S. has some catching up to do, ranking No. 7 in wine, No. 10 in healthcare and No. 11 in food.
“The Best Countries rankings draw on U.S. News’ expertise and global authority in measuring complex institutions, such as colleges and hospitals,” said Eric Gertler, executive chairman at U.S. News. “The report arms citizens, thought leaders, business executives and government officials with the data to evaluate the global standings of their nations and leadership.”