The town is full of German heritage and continues to be a German Oasis in the west. By Don Heinrich Tolzmann
“If you are looking for a place to spend the rest of your life in a town, which is almost completely German; where you will find all the amenities of life; and where there is an enjoyable, pleasant and sociable lifestyle, then you couldn’t find a better place than New Ulm.” So wrote J.H. Strasser in his history of the town: New Ulm in Wort und Bild (1892).
A recent visitor’s guide to New Ulm notes that the German heritage “is evident in the architecture, and especially in the neatness and care visible in the trim yards and well-kept houses and store fronts”. Due to plans of its founders, “it has a precise layout of streets and parks, which provide a variety of recreational opportunities”.
Located in Brown County in southwest Minnesota, New Ulm was founded in 1854 by the Chicago Landverein, and its members were followed by those of another German-American settlement society, the Turner Settlement Society of Cincinnati. More immigrants came from Germany, as well as German-Bohemians from Austria-Hungary.